LA Kings Now Let Fans Verify Merchandise Using a Blockchain App

A U.S. ice hockey group has launched a blockchain-based app permitting fans to safeguard their sell and memorabilia are the genuine deal.

Announced by the LA Kings Wednesday, the app uses protracted existence (AR) to be means commend an authentic square of purebred sell contra a feign or unregistered and presumably stolen item, according to the team’s official website. Blockchain is used to safeguard the “integrity and safety” of tenure data, it said.

Called the AR Authentication App, the new product uses multi-factor authentication and will not determine a product if one of the factors can't be real by the system.

If the product is proven to be genuine, the app plays disdainful video messages from the LA Kings members, including the boss and Hockey “Hall of Famer” Luc Robitaille or conduct apparatus manager Darren Granger.

Jonathan Lowe, Senior Vice President of Business Development and Brand Strategy, said:

“This function of AR and Blockchain in the sports memorabilia area is truly a first of the kind but – more importantly – also adds additional layers of authentication and confidence to the many fans who have turn business of our Game-Used product.”

Once a patron has downloaded the app, they contingency first determine their identity, after which they can indicate a product’s certificate of flawlessness (CoA) plaque using their smartphone.

Customers will still accept a hard-copy certificate even if using the app, the group said, and can also send sell tenure with the app.

LA Kings picture around Shutterstock


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